Guide SEO-friendly Content and Importance of SEO-friendly Content

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Feb 27, 2024

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Importance of SEO-friendly Content

Search engines are essentially free advertising platforms to promote SEO-friendly content. Writing SEO-friendly content is the cheapest way to expand the audience. It reduces the advertising budget and helps gain authority in the online world.

Following are the other benefits of an SEO friendly content:

• It emphasizes quality content and this gets good search engine ranking.
  
  
• A good search engine rank indicates good visibility of the Website and draws more traffic. This means the number of visitors increases organically.
  
  
• The bounce rate is minimal. The bounce rate represents the percentage of visitors who enter the site and leave instead of viewing other pages within the same site.
  
  
• There are greater chances of content being shared on social media.
  
  

Creating Effective SEO Content Strategy:

Following are the steps to create an effective SEO content strategy:

• List topics.
• List long-tail keywords based on topics.
• Build pages for each topic.
• Set up a blog.
• Set up a blogging schedule.
• Make a link-building plan.
• Compress media files.
• Follow the Latest SEO guidelines.
• Track content.
  
  

These are now elaborated on one by one.

1. List Topics:

The first step is to make a list of topics that the content will address. Use an SEO tool, such as Google's Keyword Tool and Ahrefs for research to identify search volume, and to come up with variations for search terms. Create approximately 13-14 such topics and rank them based on the monthly search volume. Consider these broad topics, which in SEO parlance is called short-tail keyword. Usually, a short-tail keyword is made up of two or three words. Here is an example that elaborates on this. John has a Website on gym equipment. He has listed a few topics, such as pull-up bars, push-up bars, and so on. These are short-tail keywords, which represent the broad topics for the content. An SEO tool can provide more insights on short-tail keywords that can be used. The short-tail keywords for Technology.

Short-tail Keywords for Technology

2. List long-tail Keywords Based on Topics:

In this step, specific keywords will be identified for the content to give more insights into the original topic keyword. These keywords are called long-tail keywords. One can consider short-tail keywords as topics and long-tail keywords as sub-topics. Long-tail keywords can be identified using several ways. A keyword tool, such as Google Keyword Planner, Google Auto-complete, or Google-related searches can be used. Identify five to ten long-tail keywords. These usually have more than three words, for example, pull-up bars with parallel grips.

Google-related Searches for Technology

3. Build Pages for Each Topic:

By creating a list of long-tail keywords for each topic in the second step, basically, a complete table of contents is ready that includes topics and subtopics. Now, the third step is to use long-tail keywords to create Web pages that explain the main topic. Working in this order ensures that content caters to people with different interests and concerns. For example, if the content is provided for pull-up bars with parallel grips, looking for parallel grips along with pull-up bars might find the content useful. This way when search engines find that the content is meeting the people who are specific requirements of the audience, search engines consider it as a signal to rank the page high.

4. Set up a Blog:

Blogging is a great platform to increase exposure to business, and ideas, or Regular blogging provides search engines with something new to index. Consider every blog post as a new Web page and an opportunity to rank in SERPs.Additionally, blogging is a great way to rank for keywords and engage a website. Wix, Weebly, and WordPress are the best free blogging platforms. Set up the blog and submit your blog post on one long-tail keyword.

Following are certain guidelines that should be considered when writing a blog post:

• Use the long-tail keyword a maximum of four times throughout the post. Using the keyword more than this might make the search engines consider a deliberate attempt to influence ranking. Search engines can then push back the order.
  
  
• Provide a link to the main topic either through tags in the Content Management System (CMS) or as anchor text in the post. This way search engines determine the relationship between the long-tail keyword and the main topic.
  
  

5. Set Up a Blogging Schedule:

Consistency and focus are the two important factors to achieve the goal, that is, to bring in maximum visibility of the Website in the search results and attract maximum organic traffic. To bring in consistency and focus, set up a blogging schedule. The schedule can be set up to submit blog posts once or twice every week. It is not mandatory to submit a blog post on a long-tail keyword every time. Certain posts can be about what the audience is looking for. Study the target market and write about what the audience is interested in. This helps in building authority with search engine algorithms.

6. Make Link-building Plan:

Link-building is the process of attracting backlinks, which are also called inbound links. Sites with more authority that link back to the content have a considerable impact on the rankings. Create an effective link-building plan.

The following are certain strategies that can be added to the plan:

• Share links with local businesses in exchange for links to their own sites.
  
  
• Share blog posts or Website links on different social media platforms.
  
  
• Approach other blogs for guest blogging opportunities and generate backlinks.
  
  

7. Compress Media Files:

It is now known that page speed is a crucial ranking factor. This makes it essential to optimize the file size of media files, such as images and videos used in blog posts and Websites. The smaller the file size, the easier it is for desktop or mobile browsers to render the site. Kilobyte (KB) is a preferred file size range. To use such smaller-sized files, it is recommended to use compressed media files. These files can be used without compromising on quality. Tools such as Tiny PNG and Google's Squoosh can be used for file compression.

8. Follow the Latest SEO Guidelines:

Stay up-to-date on SEO guidelines and follow them as the algorithms of search engines constantly evolve. Keeping up with the current SEO trends is an important strategy. Search engines update their guidelines in the respective portals. For example, users can check the What's New section of Google Search Central to look for updates.

9. Track Content:

While the SEO strategy is well implemented, it is also important to know if the strategy is a success. This can be measured using any Web analytics tool. Some of the popular tools are Google Analytics, Visual Website Optimizer, ClickMeter, and Intercom. These tools can be used to monitor Website traffic and behaviors. They provide statistics to analyze data, such as bounce rates, page views, and unique visitors. An instance of a page being loaded or reloaded in a browser is called a pageview. Unique visitors are the number of individuals who visited a Website in a given time period.

Components of SEO Content

While core components of SEO include Technical SEO, On-page SEO, and Off-page SEO, core components of SEO content include the following:

• Title tag
• Page URL
• Meta Descriptions
• H1 tags
• Keywords
• Images
• Internal and external links
  
  

Importance of Local SEO Content

Statistics for 2021 show that it is crucial to have a local SEO strategy in place. Consider the following:

• Approximately, 1.6 billion searches that Google receives every day include local searches.
  
  
• Users visit 1.5 billion physical locations every month based on  Google searches and reviews.
  
  
• Statistics show that local searches lead to 90% of purchases in physical stores.
  
  
• 'near me' or 'buy now' searches to find local products or businesses have increased by 500% in 2020 alone. In 2021, local businesses should be encouraged to implement local SEO strategies.
  
  
• 50% of the users who perform 'near me' searches for products or services visit the actual store.
  
  
• 90% of users read online reviews before choosing local services. Positive online reviews make a business look trustworthy.
  
  
• 86% of users use Google Maps to explore local stores and businesses.
  
  

The statistical data proves that it is important for local businesses to enhance their local search visibility.

Popular Social Networking Media

Links published on social media are treated as credible back-links. This positively influences search engine optimization and page rank. The importance of social media profiles can also be seen if certain brand names are searched for. The social media profiles are found amongst the top results for Bvlgari (an Italian luxury brand popular for items such as jewelry, watches, and fragrances).

Following are some of the social media platforms that allow content to be shared for free:

• Wikipedia: It is an open-content online encyclopedia. Registered users can publish articles.
  
  
• Twitter: Users can sign up to use this microblogging to publish short posts called tweets. Users can follow other Twitter profiles and share tweets and different social media platforms as well.
  
  
• LinkedIn: It is the largest professional network on the Internet. A LinkedIn profile can help showcase a professional story through experience and skills. LinkedIn can be used to join groups, write articles, post photos, and much more.
  
  
• Facebook: It is a popular social networking Website. Users can connect with friends, family, and colleagues, send messages, and post status updates.
  
  
• Pinterest: The Website helps share and categorize images found online. It is a visual discovery engine to get information about any concept such as fashion and home décor. Information seen in the search results is called a pin. The pins can be saved to boards to organize interests and ideas. Pins can be images, videos, or products. Users can share the pins on different social media platforms.
  
  
• TEXVN: It is an open-content online knowledge base where registered users can add blogs, read blogs, and take free courses.
  
  
• Reddit: It is a discussion, social news aggregation, and Web content rating Website. Reddit users submit content such as links, text posts, and images. The submitted content is voted up or down by other users.
  
  

There are also social media platforms that offer premium features for businesses and entrepreneurs, such as Instagram for Business, YouTube Premium, and Soon.